Drip.com
Take your email marketing strategy
to the next level.
Full-time Remote
UX Design, research, and leadership
My first project at Drip was integrating their newly-acquired startup, Sleeknote, into Drip’s existing platform.
- Drip Acquires On-Site Engagement Platform Sleeknote
- Drip Buys Pop-up Builder Company Sleeknote
- Drip Buys Denmark-based Sleeknote
- Drip acquires Danish firm as it races to beat Apple and Google's obstruction of ad trackers
I was involved with every phase of the project, from early planning through execution.
The success of this integration hinged on the approach. Between a team that included engineers, executives, and myself as the designer, a “themed” version of the Sleeknote app was created that we could easily and quickly alias under our own sub-domain and get in front of our customers.
The new, white-labeled “Drip” theme, and the original “Sleeknote” builder.
Understanding these (and other) technical details were crucial in crafting a design direction that respected the limitations of the approach, and could be delivered on schedule.
My next project at Drip was bringing a new workflow to the design team — branching
Until I joined Drip, the design team of 7 was using Figma's “Professional” plan, which provides a limited set of functionality, not appropriate for teams that size. Recognizing this, I encouraged the design manager to upgrade us to the “Organizational” plan, which gave our team access to a set of features called branching and merging and jump-started the development of our internal design system.
After the upgrade, I hosted workshops with the design team to answer questions about our new workflow and upskill the team in Figma best practices. I also mentored our junior team members from product & design, hosted design review, and created processes for our design team (split between Denmark and the US) to stay consistent when delivering their work to our worldwide engineering partners.
Gaining the trust of the team, and with the breadth of our impact constantly expanding, I was later put in charge of interviewing and hiring new design team members.
During my time at Drip, our design team went from being primarily non-technical, graphic designers, to being only designers with a background in frontend web development, which markedly changed the caliber of our work.
Design lead: Workflows
Design lead: Auth0 login
Other notable projects at Drip
Drip is a large SAAS product with 12+ years of functionality and customers of all sizes. Some of the other projects I worked on include:
- Design lead: “Workflows” — Drip's flagship product (2022-2024)
- Design lead: Drip's “Email verification”, DMARC & DKIM features (2023-2024)
- Design lead: Migration from a custom authentication library, to Auth0 (2022-2023)
- Design lead: Figma design to Email HTML tool (2021)
- Design researcher: Investigated & resolved a serious syncing issue which impacted our largest customers (2021)
- Designer: Custom SMS marketing feature (2021-2023)
- Designer: Converting desktop-only UI to new mobile-friendly design's across several pages
- Designer: Contributing to & maintaining a large design system, used by two companies (2021-2024)
